Adobe  design strategy
Albertsons  innovation
Best Buy   rallying cry
Cadillac   product strategy
Fork & Good   new brand
Genesis   positioning
Hoxie  brand narrative
Handsome Brook Farms innovation
Inflection AI   strategy
MLB  brand architecture
NEMO  new brand
Peerspace  positioning, rebrand
ServiceNow | brand expression
TripAdvisor  positioning, global research
Uber ATG   mission, vision
Uber Freight brand positioning