Adobe  design strategy
Albertsons  innovation
Best Buy   rallying cry
Cadillac   product strategy
Fork & Good   new brand
Genesis   positioning
Hoxie  brand narrative
Handsome Brook Farms innovation
Inflection AI   strategy
MLB  brand architecture
NEMO  new brand
Peerspace  positioning, rebrand
TripAdvisor  positioning, global research
Uber ATG   mission, vision
Uber Freight brand positioning