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CV
Adobe
design strategy
Albertsons
innovation
Best Buy
rallying cry
Cadillac
product strategy
Fork & Good
new brand
Genesis
positioning
Hoxie
brand narrative
Handsome Brook Farms
innovation
Inflection AI
strategy
MLB
brand architecture
NEMO
new brand
Peerspace
positioning, rebrand
TripAdvisor
positioning, global research
Uber ATG
mission, vision
Uber Freight
brand positioning
Positioning & Purpose
Mission & Vision
Design & Innovation Strategy
Fundraising & Growth Strategy
Global Consumer Research
Insights
Verbal Identity
Copy, Messaging & Naming